Legal

Privacy Policy

Sidekick | Sarah Clark trading as Sidekick

Website: www.sidekickai.co.uk | Email: sarah@sidekickai.co.uk

Last updated: 3 November 2026

A quick, clear summary

I collect and use personal information to answer enquiries, arrange bookings, provide services and run Sidekick.
My website, contact forms and booking processes use secure customer relationship and scheduling software. My booking calendar is connected to Google Calendar.
You may receive automated messages about an enquiry or appointment. Promotional emails are handled separately.
I do not sell your personal information. I use service providers where needed and take steps to protect your data.
You have data protection rights and may contact me with questions or requests.

1. Who I am

This website is owned and operated by Sarah Clark trading as Sidekick. For personal information collected and used for Sidekick's own enquiries, marketing, website and business administration, I am the data controller.

When I handle information on behalf of a client as part of their services, the client may be the controller and I may act as a processor under our agreement.

2. What information I collect

a. Enquiries and contact forms

If you contact me through the website, by email or another channel, I may collect your name, business name, role, email address, telephone number, the service you are interested in and the details you choose to provide in your message.

b. Appointment bookings

If you book a call, I may collect your name, contact details, appointment date and time, booking preferences, any notes you provide and information relating to cancellations or changes. Bookings are managed through secure online scheduling software with Google Calendar connected in the background for scheduling. Booking information may be reflected in both systems as needed to arrange and manage appointments.

c. Communications and client relationships

I may keep emails, messages, meeting notes, appointment history, relevant client correspondence and records of services requested or provided. Contact records and a history of communications and activity relating to your enquiry or booking may be stored within my business management systems.

d. Website usage and technical data

Like most websites, basic technical information may be collected automatically when you visit, such as your IP address, browser type, device information, pages viewed and the date and time of visits. This is used to ensure the website functions correctly, remains secure and to help me understand how visitors interact with the site.

3. How and why I use your information

I rely on appropriate lawful bases under UK data protection law (the UK GDPR and Data Protection Act 2018) to process your personal data:

To respond to enquiries and arrange services: Processing is necessary to take steps at your request prior to entering into an agreement, or for the performance of a contract.
To run and administer my business: Under legitimate interests, to manage client relationships, maintain records, schedule work and ensure the smooth day-to-day operation of Sidekick.
To meet legal and accounting obligations: Where necessary to comply with tax, accounting and statutory obligations in the UK.
With your consent: Where you have specifically asked to receive updates or marketing, which you can withdraw at any time.

4. Sharing and third-party service providers

I do not sell, rent or trade your personal information. I only share information with trusted third-party service providers that help me run Sidekick, such as:

Customer management, enquiry tracking and website form providers
Calendar and appointment scheduling tools (including Google Calendar)
Website hosting and email service providers
Accounting and invoicing software

Where service providers process personal data outside the UK or European Economic Area, I ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy regulations.

5. How long I keep your information

I keep your personal data only for as long as necessary to fulfil the purposes it was collected for, including satisfying any legal, accounting or reporting requirements. Enquiry details that do not lead to a client relationship are reviewed and removed periodically.

6. Your data protection rights

Under UK data protection law, you have rights including:

Your right of access: You have the right to ask for copies of your personal information.
Your right to rectification: You have the right to ask me to rectify information you think is inaccurate or complete information you think is incomplete.
Your right to erasure: You have the right to ask me to erase your personal information in certain circumstances.
Your right to restriction of processing: You have the right to ask me to restrict the processing of your information in certain circumstances.
Your right to object to processing: You have the right to object to the processing of your personal data in certain circumstances.

If you wish to make a request, please contact me at sarah@sidekickai.co.uk. You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

7. Contact me

If you have any questions about this Privacy Policy or how your personal information is handled, please get in touch:

Sarah Clark trading as Sidekick

Stourbridge, West Midlands, United Kingdom

Email: sarah@sidekickai.co.uk

Website: www.sidekickai.co.uk